This place is located right on South Las Vegas Blvd - the same street that has all the giant hotels and is called "the strip". As you drive North, the hotels thin out and the road narrows and you find yourself in a commercial neighborhood with payday/title loan places, tattoo parlors, small inexpensive restaurants, massage parlors, and pawn shops. The area is a bit run down but not dangerous and there is lots of traffic. There you find the famous pawn shop.
If you like the tv show, you'll like your visit to this place. IT IS NOT TINY - it is a typical pawn shop. It is not a giant box store - I don't know what these reviewers complaining about the size expected.. Some pawn shops are are bigger - some are smaller. Inside it looks exactly like it looks on the show. Parking lot is next door and parking is free if there are any spaces. The store is open 9:00 am to 9:00 pm. It is not open 24 hours despite the signage - I think there is a window only open at night.
The merchandise is not typical of pawn shop fare which is everyday items like TV sets, tools, laptops, cell phones, cameras, etc. - things you'd expect people to pawn or sell when they need money. There is none of that on display here - the items are all the stuff you see on the show - antique guns, samuri swords, a couple of $100,000 antique cars and a big $35,000 motorcycle, Rolex watches, blocks of silver bullion, posters and custom photos of stars and celebrities. There is substantial space dedicated to cheap G&S pawn shop souveniers.
There is no sign of the four "pawn stars". Considering the neighborhood, I find it hard to believe that people just mosey in to sell George Washington's glasses from 1780, a handful of gold dubloons from an ancient shipwreck, or an original script from "Gone with the Wind" like they do every day on the show. I'll leave it up to you to decide whether these "sales" are routinely staged. The place is a very popular tourist trap - get there early or you'll stand in line.
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