The visitors center is a nice stop if you are in Kansas city. It is a self walk through exhibit, you can take your time to look & listen to everything, or just walk through and take a look. I spent probably 45 minutes there. There is the history of Hallmark, lots of cards & merchandise from way back when. I enjoyed seeing cards from when I was a child, and to see how the styles and artwork has changed over the years. There are designer Christmas Trees made by employees, Some ornament collections, and props from various Hallmark Movies. And so much more. The ladies at the front desk were very nice and at the end of the visit, I was given a Hallmark recordable storybook. The only fault with this area, is driving downtown and finding your way around in this area.