One of my go to places on the west coast. I've never had a problem getting a spot in the parking lot even when it was very crowded. They have a nice concession stand and restrooms-like all of them though the women's bathroom doesn't have enough stalls. What I love is that there is a channel right there where the boats come out to Lake Michigan from Lake Macatawa and it's less crowded to sit there if you don't care about actually swimming in the lake. There are dunes to climb if you so desire and you can also walk out on the pier. Really great beach.
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