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“It Never Gets Old”

Bronner's Christmas Wonderland
Ranked #1 of 17 Shopping in Frankenmuth
Certificate of Excellence
More attraction details
Attraction details
Recommended length of visit: 1-2 hours
Owner description: Bronner's is a shopper's dream for Christmas lovers of all ages with over 1.5 football fields of ornaments, lights, collectibles, trees, nativities etc. Bronner's and Silent Night Chapel open year-round. No admission charge. Christmas Lane displays illuminated nightly. The world's largest Christmas store is a photographer's delight. Season's Eatings snack area available for light refreshments. Wheelchairs and strollers available. Service animals welcome (sorry, no other pets due to health department regulations). Allow 1 hr. minimum. Free Wifi Store Hours JANUARY THRU MAY Monday - Thursday & Saturday 9:00 am to 5:30 pm Friday 9:00 am to 9:00 pm Sunday Noon to 5:30 pm JUNE THRU DECEMBER Monday - Saturday 9:00 am to 9:00 pm Sunday Noon to 7:00 pm We are CLOSED on January 1st, Easter, US Thanksgiving and Christmas. Bronner's closes at 4:00 pm on December 24 and 31, and from noon to 3:00 pm on Good Friday
Useful Information: Bathroom facilities, Lockers / storage, Wheelchair access, Activities for older children, Activities for young children, Food available for purchase
King George, Virginia
Level Contributor
96 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 53 helpful votes
“It Never Gets Old”
5 of 5 bubbles Reviewed September 17, 2012

This was our 4th visit to Bronner's and it continues to amaze. It is huge and has just about everything Christmas that you can imagine. We always discover something new when we visit. We love the number, and kind, of items that can be personalized.

Visited September 2012
1 Thank VicF70
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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2,147 reviews from our community

Visitor rating
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English first
Cheektowaga, New York
Level Contributor
14 reviews
common_n_attraction_reviews_1bd8 5 helpful votes
“Best Christmas Store!!!!”
5 of 5 bubbles Reviewed September 16, 2012

My husband and I love stopping at Christmas stores while on vacation. This is the biggest and best Christmas store we have ever been too. It is well worth taking an extra hour or two to stop by. Make sure you keep a couple hours open as this place is huge and you dont want to rush and miss anything. Things seem a tad expensive but well worth the extra drive, we will for sure come back for future visits.

Visited September 2012
1 Thank amb3rk
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Coopersville, Michigan, United States
Level Contributor
16 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
“Beautiful Place to visit!!!”
5 of 5 bubbles Reviewed September 14, 2012

We have made several trips to Bronners Christmas wonderland store. Its a beautiful experience as well as a fun place to shop. There are so many beautiful things to choose from. Most things are a little on the expensive side but not surprising for a place like this. You need to plan at least a couple of hours just shopping and its also fun to get a snack in their little cafe. Its also so pretty to walk around outside and see all the decorations and other things they have outside. When shopping here you can't help but feel happy and forget there is a real world outside. If you love the Christmas season this is a place to visit and not just at Christmastime but all year 'round.

Visited October 2011
1 Thank Debbie K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Level Contributor
23 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 33 helpful votes
“HUGE but not quite the "WONDERLAND"”
4 of 5 bubbles Reviewed September 12, 2012

We arrived at Bronner's Christmas Wonderland in August 2012. Hard to think about Christmas Spirit but enjoyed the displays in the store. They have an AMAZING Precious Moments display! This display room was the best part of the entire store! It was fun to see the different decorations but I guess we expected more of a WONDERLAND feel. Like a Christmas Disneyworld! It kind of fell short and just felt like a giant store selling tons of Christmas balls. There were lots of decorations you could get personalized. AND the themes were great if you wanted a specific type of decoration. We were hoping for something a bit more silly. Like something you couldn't find elsewhere. Like our favourite TV show or movie or actor or singer. Christmas style! LOL I was looking for an advent calendar and didn't see a large selection. The little town (houses) are beautiful and some of the religious items are amazing! The store does go ON AND ON!! Over all, if you are in the area, you must stop for a visit!

Visited August 2012
2 Thank angelwinks_ca
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Level Contributor
30 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
“Christmas in August”
5 of 5 bubbles Reviewed September 8, 2012

What fun to visit the world's biggest Christmas store in August! The place is huge and this time we got a map and tried to cover all of it. We also went to a viewing of a film about Wally Bronner and his story of the beginnings of the Christmas spectacular his store has become. The next day we went to the impressive Silent Night chapel also on the grounds. I would definitely come back to Frankenmuth just to go to Bronners.

Visited August 2012
1 Thank Nell D
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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