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“The magic is long gone”

Yankee Candle Flagship Store
Certificate of Excellence
More attraction details
Attraction details
Owner description: This 80,000-square-foot space is the world's largest candle store and factory.
Level Contributor
78 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 38 helpful votes
“The magic is long gone”
Reviewed November 18, 2013

Once upon a time, back before Yankee Candle was sold to an investment company, the home store in South Deerfield was a must-visit location. It was much more than a candle store, it was a fantasy land of decorations and scenes to fill the imagination - and scents to match.
Holidays were especially fun - amazing with room after room of Christmas scenes themed from around the world inspiration. Candles were almost an after-thought, but you still bought them, and lots, because the quality at that time was so good.
Now, it's not much more than what you see at the mall store except much much larger - and over and over again in the vast space. Magic is definitely long gone. As a destination - not worth the ride. Even the restaurant is mediocre. If you want to visit a good candle shop, drive a few minutes up RT 91 to Kringle Candle. The original Yankee owners opened up this place a few years ago. It's much better.

Visited December 2012
2 Thank 82sammy
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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643 reviews from our community

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English first
southern vermont
1 review
common_n_attraction_reviews_1bd8 1 helpful vote
“These candles no longer carry fragrance more than 2 feet.”
Reviewed November 14, 2013

I am a loyal yankee candle customer, but have seen a significant change in the potency of their candles in the past few years. You used to be able to walk into my house and smell the candle i had burned two days prior. Now, you cant even smell the same frangranced candle, while its burning, unless you walk up to it and wave your nose over it. I returned 4 of the 4 candles i bought this year; my staple 4 that i purchase every year. The new owners of the company need to revert back to the original 'recipe'. Theyre skimping on fragrance oils added in the production, tarnishing the yankee name. The orignal owner would be so disappointed. Someone; a son maybe, of the original owner, opened a store not far from yankee, called Kringle Candle. They smell how yankee candles used to smell. How a candle 'should' smell.

Visited November 2013
1 Thank bribnt
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Level Contributor
22 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
“Not as nice as it used to be”
Reviewed November 11, 2013

Too many changes. It was better when the first owner used to own it. Terrible prices for candles. Very disappointed.

Visited November 2013
2 Thank hat22013
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Painesville, Ohio
Level Contributor
47 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 46 helpful votes
“2nd time great too”
Reviewed November 7, 2013

This is the second time we have visited the Yankee Candle store and we were definitely not disappointed. It is nice to see what they have added on, as well as what they have kept the same. I love the smells and the atmosphere the this store and we loved going thru all of the display areas and seeing the history of the area and all the local goodies. We will definitely stop again when we are in the area.

Visited October 2013
Thank Susan L
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Harvard, Massachusetts
Level Contributor
26 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
“Fun Christmas or anytime”
Reviewed November 2, 2013

Have visited Yankee Candle around Christmas and other times of the year. Always a good shop. Step over to Chandlers for a great meal. Just short of the Mohawk trail and else into Vermont.

Visited July 2013
Thank Luxurycruiser21
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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