This place is leaps and bounds ahead of your typical outdoor lifestyle clothing and sports outfitter. Mocean truly is as good as it gets here on Cape Cod, not too mention many of the other places that I've traveled to or visited, for that matter. First and foremost, the owners and their staff are enthusiastic and knowledgable about what they sell and it shows with attentive, personalized, and friendly service. At Mocean, they treat their customers like a true "ohana" (Hawaiian for "family"), which is what helps them build and retain a loyal local client base. Shopping at Mocean is just the tip of the iceberg, too. They offer standup paddling tours and instruction tailored to an individuals needs and skills. Best yet, they bring their customers and the community together with regular events both during and after store hours as a geniune token of their gratitude for our business. This includes surf movie screenings with full grub and grog , informal in-store breakfasts and luncheons, paddling demos, and whatever else they can come up with, all of course, free of charge. It's reassuring to know that in the current era of the mindless click n' shop online retail experience, that there's still a mom and pop store out there keeping the aloha spirit alive and well on Olde Cape Cod!!