By customized, I mean that the chef makes it to order so my request of only a smidge of mayo was exactly what I got. Nice warm buttery roll, lots of lobster meat (and not all the rubbery claw tips which to always have to pick out) but actual good claw and buckle meat! Yummy! Great Parmesan truffle fries too! Service was a bit slow because the bartender had to wait on everyone including a private party by himself. He kept a smile on his face though and was very friendly.