I've lived in Chicago for a while and I can HONESTLY say this is one of my favorite restaurants. This restaurant has been featured on Food Network multiple times by Rachael Ray and Jeff (from winner of Food Network Stars and Sandwich King). I'm really surprised people complain about the price because I was just in there 2 days ago and got their Swedish entrees for $10.99-came with soup or salad (chose salad-came with beets, spinach, romaine, etc), 2 sides, 2 free slices of pumpkin loaf, 3 free cinnamon buns (which is partly what they are famous for) and then my huge entree. There are many restaurants in the city and in the area that serve similar food (such as Kanela) which are European breakfast places which have tart/savory flavors in the meals which may be unfamiliar to someone who typically eats at McDonalds or has cereal for breakfast. This place isn't packed everyday for nothing!