End of March, 2013, my wife and I came through the town of Ketchum ID. Two nights of lodging and a one day ticket for me only cost an outrageous $400. A full adult season pass at Sun Valley is an out of this world $2250. The local hotel charge, nothing fancy, certainly not the Sun Valley Lodge ($300 and up) was $150/nite. There are three local taxes that were hidden into this $150.Seems the Sun Valley ski area and Sun Valley Lodge have things really locked up. Many other ski areas have several lodging / lift ticket combination discounts, but not Ketchum ID. The monopoly hold on skiing was clearly evident. Oh, yes, the ski area does offer a miniscule senior discount, and a "Liftopia" website. The website requires an advance purchase of limited availability tickets, a perfect venue for "revenue yield management" = gouge the skier. Nope, I'll never ski there again. Sure, it's a big area, but late March the snow was disappearing fast, many lifts were closed, and they still held on to their full $100/day lift ticket price. I would have expected John Travolta to ride my chair at this price. My local area, Mission Ridge, Wenatchee is a bargain, and yesterday the snow was way, way, better than Sun Valley.
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