My husband and I were in the Madeira/St.Pete Beach area over Thanksgiving and decided to give SUP a try. A quick call to the main phone number made booking a reservation a breeze. The morning of our reservation our guide and Mad Beach owner, Jason, let us know if we wanted to meet a bit later due to some cold temps we could. Super nice gesture that we took him up on. After a quick how-to SUP lesson we were off. The bay Jason guided us through was gorgeous. We were able to see so many different species of birds and a few little fish. No dolphins on the trip but apparently he has seen them before. We ended up on Shell Key where we had a quick walk around and pondered how to quit our jobs and move to the beach. Soon enough we were back on the paddleboards heading to where we put it. Jason was great, it was worth every penny and were disappointed that we waited so long to give it a try. Next time we are in the area we will definitely use Mad Beach again.