I went on a rainy Tuesday before lunch, which turned out to be perfect- no crowds. I felt like the price was okay for kids but high for adults and older kids, which I will explain. My son is 20 months old and this place is absolutely outstanding for that age group. I would say this museum is aimed at the 1-5 year old age group- anyone older would not get much out of it. All of the playrooms, water toys, rubber sandbox, climb on stuff and learning tools would not be appropriate for kids over 6 or 7 and all the parents can do is hang out and watch their kids live it up in this super cool kid friendly place- which is why I think the adult price and kids over 12 price is high. I would have to pay 15$ for my 13 year old daughter to tag along with her baby brother and I, as this museum offers nothing for older kids. With that being said, it really is a great children museum for your wee ones. My son loves it there, and we can stay for about 2 to 3 hours and it is still tough to get him out peacefully. It's a wild child's dream come true!