We've gone here for at least 10 times a year for the past 5 years.
Passport holders are the way to go. You get free parking-($15), 10% discount on everything you buy, and you can come and go as you please. We like going to summer nights as a date night, since our kids can't ride all the roller coasters we do, so we can catch all the adult-sized fun. They also offer an additional 10% in savings to dine at a restaurant after 5 pm. 20% savings for passport holders on a meal makes for a reasonable priced dinner comparable to the average restaurant in town.
I kinda miss the free beer samples since the park was sold by Anheiser Busch. I think the beer prices are a little steep.
The shows are never disappointing. They change them up with lots of new variety and always have a moral to better living. This is a great park for all ages, as they don't have younger age group rides and attractions all grouped together in one spot. They have an area dedicated to small kids with a Sesame Street theme, but there's also things to keep younger interests spread throughout the park giving the whole family something to see or do anywhere in the park.
They often do concert series throughout the year, with something for everyone. Latin, Country, Blues, and Christian music artists, often featuring top artists- all included with park admission. We have seen Kenny Rogers, Steven Curtis Chapman, Michael W. Smith, Brandon Heath, just to name a few over the past years.
Plan to go during the fall, which is clearly the slowest time of the year with less lines and better weather.
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