We visited on a Sunday, which is apparently a slow day usually. Since we're local, tickets cost $6 each and it was well worth it. A period guide takes you into the museum as a group and you pick your occupation. You're given a scroll with a list of questions; by playing games, doing chores and activities and reading/listening you can earn coins to help purchase small goodies in the gift shop.
My ten year-old LOVED this place. I had only anticipated spending an hour or so, and at the 2+ hour mark I was dragging her out as we had prior reservations elsewhere. I did notice some families left sooner; I think it's one of the those places that is what you make of it. The guides were excellent and very knowledgeable. I think if you just wander around aimlessly, you won't get much from the experience. Read the signage, play the games, ask the guides questions and you'll have a very good experience.
I'm sure if we ever visit St. Augustine again, my child will definitely be putting this on the must-do list.
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