stayed here at a mere $700 per night to finish our somehwat extravagant holiday to SoBe- party central! We spent the first 4 nights at The National- 300 yards down the road!
We decided on the Shore Club as we wanted to party like A listers for the end of our holiday, but after the first four nights of clubbing to some fantastic venues, we needn't have bothered!
The first thing to write about the Shore club is that it is a total con in terms of their room classification. my brother and i paid $700 per night each and a friend of ours paid 400 per night. i had the best room, yet my brother had an even worse room than our friend who nearly half what he had!!! When confronted about this, they could not really explain the differences in their room types and gave my brother some BS to fob him off!
During the day, the hotel is fairly mediocre. The minimalism of Starck and Schrager has not been done well at Shore Club unlike a few doors down at Delano where the interior is fantastic! The hotel looks like a 10 year olds art class at junior school with garish blues and reds srandomly and unartistically plashed around the pool.
They also have the cheak to add a compulsory 18% TWICE to all food bills. The reason that you pay the waitress and the chef a tip!!!! I thought this was a bit much!
Nevertheless in the evening such an average (at best) hotel completely transforms itself into a very cool venue. The skybar (basically the pool) and the terrace are lit with doxens of cool lanterns and the Redbar is very exclusive, patronised by scores of beautiful people! Nobu restaurant is fantastic- still expensive but half the price of the London equivalent. I swear I will remember their Black cod with miso sauce for a very long time!
The Italian Ago is dissapointing. I literally bumped into Matt Damon and when I called out to my wife (called Nat) he turned around and was a friendly enough guy! I guess that is what you pay for at the Shore Club.
In future I think I will stay at the National again as it represented very good value, but I am not so sure I will stay at Shore Club again. I reckon it would be better to stay at Delano and party a bit at Shore club. In fact the National has a better location than Shore club as it is right on the corner to Lincoln Road and many shops whereas Shore club is a five minute walk down the road,