This hotel has a sexy SOBE vibe, but is predictable in terms of the excellent customer service and accommodations. The property is well maintained and clean while being an IHG Crowne Plaza location. I have been there 4+ stays and all of the different rooms I have been in are spacious with great amenities. One should not miss the onsite bar which has a stellar staff mixing familiar and inventive cocktails (don't miss Happy Hour). Also, don't overlook Front Beach Cafe (separate review) as the food quality, wine selection and service is stellar. The hotel also offers beach chairs, etc. as part of the experience. In summary, great location, great staff and no 'boutique' attitude that you might find at other nearby properties.