The hotel is part of a growing little empire in south beach including Prime 112, Prime Italian, Big Pink and others. It looks great, is really nicely designed and furnished, but none of the staff care about delivering service. It's not at all cheap so you'd expect the coffee machine to work, the bathroom supplies to be topped up and the ipod dock to work; and you'd certainly expect them to be fixed within 4 days. Having a room here will not boost your chances of a table at Prime 112 restaurant (next door) being available when booked. Such a shame, a little bit of effort would make this into a great hotel but if the owners continue to take folk for granted it'll fade fast. Avoid - the gloss is only that.
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