Royal Treat has easily become my family's favorite spot for ice cream. We have been going here for several years. First off, the ice cream is simply wonderful. Their single scoop portion is huge, typically there's no need to get a double scoop. And despite what some of the negative reviews state, it is very reasonably priced. Yes, you'll pay more since you're at the beach. However, it is WAY cheaper than the Ice Cream Store. They have a free ice water dispenser, which is a nice touch. The lines move very quickly as they typically have six or so servers once you get up to the countertop. Lastly, it has an outstanding old-fashioned atmosphere. Highly recommend!