Just like so many other reviewers have said...it's like Chipotle...with tacos, burritos, and salads. This is a good thing, though! The menu is on the wall so you enter, read the large menu and order at the counter. You will walk through the line as they ask you what specifics you want on your order then pay/take your food at the end. Some of their food is locally sourced and they offer real sugar sodas, margaritas and beer to drink.
My order was just what I wanted but if you are unfamiliar with this place (or Chipotle), take a few minutes to stand back and read the menu board. There are lots of options and it can be a bit much while you are standing in line with lots of people or dealing with your kids to get a decent idea of what is offered.
This place was quite popular and busy while we were in town.