When we first moved from Oregon to New Mexico nine years ago, we took a long weekend visit to Durango and liked the town. We just drove about 1500 miles through the mountain towns of Colorado and Durango was our final overnight. We observed a real expansion of the area and many of the negatives that can go with such. Way too much traffic - tacky gift shops - high end shops with far too high prices. When walking around downtown, the western flavor still exists but entering certain businesses ruins our perceptions of the town.
On the flip side, we were reminded that it was still a mountain town when we spotted two male deer walking on the sidewalk one block up from the intersection of College & Main in the heart of downtown.