The Hotel Standard in West Hollywood is my favorite hotel in the world. Let me put that in perspective. I have stayed at the Hotel Des Paris Monaco, most Four Seasons, most Ritz Carltons and they are indeed great. But the Standard is much more fun. I've stayed there since it opened. It is hip but I'm not hip yet it is a totally comfortable experience. Fastest room service ever and a great room service menu. I send many colleagues there. Best pool in LA.