I'm surprised to read the negative reviews here. My experience was quite the opposite.
I stopped by while my daughter was in town for a soccer tournament. They had a Specialized Allez at a great price. I went back home and shopped around and couldn't find any shop that even came close. I called the Sonoma shop back and they held the bike for me so I would have time to drive back out.
They were helpful in buying the bike and getting a few accessories.
Fast forward to one year when I wanted to get my free tune up. It was past the normal time period but they had no problem honoring the free tune up even though it was outside the terms.
I actually went there in November '09 but the system here wouldn't let me use that date. Looks like this was after the negative reviews so maybe things have changed over there. But I had a great experience, was thrilled by the price, the bike and the guys there.
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