My husband and I booked our vacation to Cali before we knew Wisconsin had a chance of making it to the Rose Bowl. Once they had, we decided we wanted to see the game and take our chances with scalpers. We parked on the golf course behind the stadium to tailgate. The cost was $40/car and split the cost with friends so it wasn't bad. We had a great time tailgating with other great fans. Be prepared to be bombarded with people trying to sell you stuff. At the stadium, the gates were marked well and didn't take long to find our seats, which were in the student section. We were standing the entire time with the exception of half time but there was enough room to move around. The atmosphere is undescribeable and we were so excited to be there. We got a great deal on our tickets just 15 minutes before the game started. Depending on who's playing this isn't always recommended but since this was Wisconsin's third appearence in a row, it was easy to get tickets and negotiate prices. They served beer there but the cost was $10 for a can, obviously to deter people from over-doing it. I got a hot dog, which tasted good and cost me $5. I highly recommend going once if your team is playing. We didn't see the parade or take any tours but had a great time that we will never forget!