I love sushi and have for most of my life. I eat it at least (3) times per week. I've passed this place and its always crowded. I decided to give it a try. What a terrible mistake!
The lady that seated us was totally not-charming and treated us without any civility.
The sushi chef had absolutely no personality. We were just a number.
Before trying the fish I always test a sushi restaurant by sampling a California Roll with masago.. Their was so marginal that it barely was edible. It had an aweful aftertaste. I am not kidding when I tell you that I've had much better California Rolls at the Ralph's supermarket in Westwood Village.
We ordered a catapillar roll that was decent but not terriffic. I was brave (my wife had enough at this point and didn't want to risk eating any more) and had a hamachi and marguro both of which were marginal at their best. We had a cucumber sunomono that was inedible. We didn't bother ordering drinks of any kind.
This place prices their sushi at a level almost as high as a Matsuhisa or Nozawa but this restaurant is no where near the league of those two restaurants. I have no problem paying $90 per/person for a great meal at Matsuhisa but I think that $60 (for the meal that I just discribed) was a total rip off.
All I can say is that this place is for people that don't know and can't tell a good sushi place from a terrible one. I can't understand how it could possibly always be crowded??? It was aweful!