We prefer hotels with a unique point of view - versus generic hotels like the Marriott/Holiday Inn. and the Ritz Carletons of the world are out of our price range. So BOTH The Standard (which we stayed at for 5 days in Dec) and the Hotel Figueroa (which we stayed at for 4 days in April) are the kind of places we like.
I found it VERY HELPFUL to read a lot the Trip Advisor reviews to manage my expectations of Hotel Figueroa because a "tourist hotel" is very different from a "boutique hotel" So that is why I want to put in my two cents, to help the next guest determine if this is the hotel for them.
For example, my very particular husband DID NOT read the reviews and was initially put off when we arrived because: no valet parking, no bellhop (it was after 10pm onEaster Sunday though) and they have old fashioned room keys with a plastic tag with the room number, instead of the modern card keys we are used to. However by the time we left he fell in love with the place and is already talking about coming back.
To cut down on typing I will refer to Hotel Figueroa as HF and the Standard as TS
1 HF makes you feel like you are on a Hollywood set of a Moroccan movie. (Shakira shot a music video here awhile ago and while we were there a commercial was being filmed). TS makes you feel like a mid-level executive in the entertainment/fashion industry. Both hotels have a touch of fantasy, just different type of fantasy.
2 HF is literally across the street from LA Live and with all the restaurants, grammy musuem and entertainment venues located there, it means you don't have to be a slave to your car which is often the case in Los Angeles. TS is only about 5 blocks away from LA live, but I wouldn't recommend walking there at night. Besides the LA main library, not much else is near TS except other hotels and office buildings so there is not much to do outside of the hotel.
3 HF front desk staff is from Central America/Mexico and they rarely cracked a smile or provided anything more than average customer service. I think if you speak Spanish they are a little friendlier based on what I observed. TS staff are young, outgoing and friendly and understand what is means to be in the hospitality industry. But considering the difference in the price of the rooms of the two hotels, it isn't fair to expect outstanding customer service too.
4 The bulk of HF guests during our visit were European tourists, young and old. At TS it was a lot of NY'ers on business, everyone on their mobile device. And on the weekend it was a young party crowd playing loud music and the hallway reeked of marijuana.
5 HF has charming and romantic pool/bar area with incredible foliage and cacti. Feels like an oasis in the midst of the glitzy LA. Very relaxed vibe. TS has a rooftop pool/bar area with killer view and it is definetly a party/pick up scene with everyone looking tan and fit.
6 Our only meal at HF was one breakfast and it was reasonably priced but nothing special. Fortunately they are between The Pantry and Magnolia on one side and all the restaurants at LA live on the other. (Maybe we would have had dinner here if they had bellydancers to complement the Morrocan theme.) TS Standard is a tad pricey for the portion size but has delicious food - especially the chicken and waffles. There are some other restaurants nearby, but not as many as HF.
7 HF parking is $12 which is a big savings for this neighborhood where $30 and up is going rate. You have to self park, the occasional attendant there is just to monitor that you have a parking permit on the dashboard and there is 24 hour video survelliance. This is a good thing because you have to drive down an alley (well lit, but alley nevertheless) behind the hotel to get to the parking lot. This felt a little scary when we first arrived. Parking at TS is $30 and they have parking attendants to bring your car. Tipping these guys every time you need your car starts to add up if you are going in and out for several days. And if there is a function going on at the hotel, the wait to get your car can be long.
8 HF has refrigerator in the room so can bring your own snacks/ treats (no microwave or coffee pot though) TS has a fully stocked minibar so only things can have in frig is what they sell you
9 Although HF rooms have an unconventional design in terms of decor - the room configuration is conventional. Meaning they have an armoire with drawers, big closet, multiple mirrors, nightstands. None of this was at TS. If you are staying more than a weekend, this matters. I also didn't like the bathtub/shower in the middle of the room at TS nor the beds on the floor.
10 We did NOT experience any of the complaints that a few reviewers mentioned - dirty room, homeless people nearby or a noisy room. Our room was on the 9th floor overlooking the pool. When our window was open we could here faint sounds of the music from the bar, but because we liked the musical selections, it wasn't a problem. We do wish they had free Wifi- like The Standard, to keep us from going next door to Starbucks.
- Official Description (provided by the hotel):
- Hotel Figueroa was recently restored to its 1920's Spanish Colonial splendor. There are 268 room and suites, all designed with comfortable elegance and in-room technology in mind for today's modern traveler. With two destination restaurants and four bars, a grand and expansive lobby, and breathtaking pool area, Hotel Figueroa stands at the center of Downtown LA's vibrant arts scene, attracting locals, foodies, artists, and all manner of creatives as well as the discerning traveler. At the heart of DTLA’s thriving culinary and cultural renaissance, Hotel Figueroa is located across the street from LA Live, the Staples Center and the Los Angeles Convention Center, and is in close proximity to the Los Angeles Performing Arts Center, the Museum of Contemporary Art (MOCA) and the Broad museum. ... more less
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- Also Known As:
- Figueroa Hotel Los Angeles