Upon entering the brewery, we each got a "tour access" badge we were required to wear, then waited upstairs for the tour to begin in a small room with other people. A TV in the room showed constant Anheuser-Busch commercials, and there were a couple games for kids to play while waiting (air hockey and basketball). The tour began with the guide (who looked to be in his twenties and was excellent--very personable, full of information, and good with jokes) leading us to a "bar" area where they served free pretzels, and the adults full cups (you can have up to two) of the Anheuser-Busch alcoholic beverage of your choice, while the kids got soda. We then sat at the tables in the bar area while the guide showed us two videos of how Budweiser is brewed and tested, answered questions, then had a few volunteers test sample two types of beer (fresh vs. "punished"). The actual factory tour (no pictures allowed) was a five minute walk on a balcony area overlooking the production line, and that was it. The guide mentioned construction going on until 2006 prevented us from being able to walk down on the factory floor area.
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