While its a 'burger and fries' type fun diner, it appears to the health conscious as well as those with a family w young kids. Unique in my experience is the 'build your own burger' (which could also be salmon, turkey, veggie, chicken burgers) - with many MANY choices - from sauces to cheese to olives and avocado (and more). An added plus: instead of a bun or bread, one can get the main event in an ample size salad and/or include 'shredded lettuce and other veggies' - for a really healthy meal, as I usually prefer. There are lots of choices. My sister, now 18 lbs lighter due to WWs loves their cobb salad. I love their Ahi tuna [which is incredibly good considering this is a nice-upscale-ish 'hamburger joint'] and non-beef offerings. Service is excellent. I believe a great value for families with children. Then hit the Sees candy shop just a few doors away.