We expected the Beverly Hills Sprinkles location to be impressive, but it is not. The place is the size of a closet. It isn't even big enough to handle to constant flow of people. The cupcakes are good, and they had the typical Sprinkles flavors. The staff is nice, I guess, but we only had limited interaction with them. There is only one door to enter and exit, which creates a perpetual traffic jam inside the tiny store. I suppose we should have used the cupcake ATM available outside. It appears you are able to use your ATM card to purchase individual cupcakes that are delivered to the ATM via a robotic arm. Cool I guess, but kinda silly in my opinion. Call me crazy for wanting an actual person hand me my food.