you can't be in your first trip to LA without walking the famous rodeo drive and the Beverly hills sign just across the street. going down the street is fun people watching, easy to figure out who is a tourist and who shops for real. a lot of people just talking pictures next to famous logos or brand names but what you really should do id go down the street and after you take a picture with the rodeo drive sign go across the street and enter the Beverly hills wilshire four seasons hotel. go around and imagine saying "big mistake, big. huge!" to a retailer at one of the luxury shops.
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