We spent an afternoon in downtown Murfreesboro, AR, to beat the heat after a day of diamond mining at crater of diamonds state park. There are just a few stores and I had checked this one out on the internet, so was excited to go there. I was disappointed! I was expecting an old time 5 & 10, like Dick's in Branson, but it was just a polished store with expensive cosmetics and games. No penny candy or anything fun for the kids. The woman who was working behind the ice cream counter was busy visiting with her three local friends and didn't even greet us until we had been in the store for about 5-10 minutes. She acted like we were intruding in their private conversation. The only plus was the ice cream, which was reasonable at about $2.50/cone. I don't know if she was the owner, but I sure hope not!