I agree with the other posts -- this really is a magical experience and a professionally run operation. A few tips:
1) Book early, especially during high seasons. We booked 3 months in advance for end of December, and were initially on the waitlist -- we didn't get our spots confirmed until 2 weeks before the trip.
2) No need to pay extra for the premium service, we were able to see everything with the standard service. If you are particularly picky though, try to stand in the corner of the basket on the side that doesn't have the little camera with strings.
3) At the end of the balloon ride, local children will try to sell you souvenirs. I ended up buying a silk skirt, but it wasn't color fast -- after it got wet, the colors ran.
For pics from our ride, see: http://luxurybackpacker.blogspot.com/2013/01/balloons-over-bagan.html
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