While in Sedona in a relaxed mood after a day of hiking and climbing we were not in the mood to dress up and go to a fancy restaurant but wanted good hearty food. We drove past Cucina Rustica and saw the fire pits in the front of the restaurant and nice stone work and called up to find out if it was dressy but they said, come as your are and were very welcoming. Every single staff member we encountered at the restaurant was welcoming and friendly and genuinely excited about 'their' restaurant and the food. Service was amazing, when reading the specials the waiter was excited about it and didn't seem to push you towards anything but explained what was good about the food. The waiter wasn't just reciting the menu. Everyone has different pallets, so what I ate is obviously not important but its the manner it was prepared that is. Everything from my entree to my wife's was carefully prepared and fresh. The veal was soft and flavorful and the chicken was juicy and seasoned perfectly. The vegetables were fresh not frozen and also seasoned to perfection. We do not drink but were NOT given the typical evil scowl when all we wanted was tap water, which was replenished every single time before I hit the rocks. However, many people in the restaurant were dressed up and it is a nice place to go dressed up as the atmosphere is amazing - I guess I would describe it as 'modern mountain.'
I saw a few reviews saying that the food was expensive, but we were not looking for fast food and it wasn't that pricey (especially compared to NYC where we are from). When getting food that is prepared to perfection and not massed produced, you must expect to pay a little more. It was NOT unreasonable. Worth the price.