Ak Chin purchased the naming rights for the venue in 2013 (after Cricket Wireless in 2010, it was Ashley Furniture Pavilion). This is the main large-draw concert venue for the Phoenix area with 8,000 seats under the pavilion roof and a lawn area that can hold 12,000 more spectators. Ticket prices are going to depend on the group, when you buy them and where you want to sit. Obviously the lawn seats are cheap but you are going to be FAR away from the stage. We were second row, center stage for the Mötley Crüe, The Final Tour and the seats were AMAZING- but, I paid for amazing too. Sometimes the venue removes some rows to extend the stage as they did for this show. You can bring in ONE sealed bottle of water per person. Lawn chairs for the open seating lawn can't be more than 9" high, so a blanket is probably best. No professional cameras w/ removable lenses (although I saw a bunch of people with them in the crowd). There are lots of restrooms and food/beverage stands. We did the VIP package which included VIP parking (not so VIP, still had to fight to get out of the lot after the show), VIP Entry (this was nice, walked right in; no line) with Club access (OK, A/C’d bathrooms) and a trip through the catering line (we didn’t eat there).
Any of the seats in your price range in sections 100-105 are going to be pretty good, the more center the better. In section 100, the seats are only 40-50 wide, so they are all pretty center to the stage. Sections 200-205 have a concourse walkway in front of them and the first 5 rows were constantly obstructed with people walking back and forth (the sections are not raised above the walkway).
The drinks are expensive; about $15 for a beer, $4.50 for a bottle of water. The vendor area has misting coolers and fans. The pavilion roof has huge fans, but I didn't feel much air moving. Most concerts start at 6:45PM, so the roof doesn't provide shade with the sun being low; plan on cooking until sunset. The stage provided our shade back about 20 rows, so we were good. The staff was friendly and welcoming.
SECURITY was my real complaint: When the main event was about to start, about 4 rows of people crammed against the stage front- they weren't there before and hadn't paid the premium ticket prices we did (several 1st row people were even pushed back). Security checked my ticket four times to make sure I belonged in the second row; I'm not sure who let these people up front. One security guy checked a few tickets of people hanging out by the stage and said those people had to leave; they said they would in a minute. He left, but they didn't. In fact, lots more came. Most of the security was good but they really dropped the ball in the front for the main event- disappointing.