I've stayed in a few villas in Bali over the years and I always apply the Sixth Sense test each time I step into one: Does it have soul and does it convey a sense of endless possibilities?
Given the price range of these villas (most are luxury and have minimum nights' stay) and the market positioning, these villas MUST be able to engage, be emotionally compelling: a sense of anticipation, excitement, yet, a feeling of peace and serenity if I were to decide to do nothing but stay in the villa all week just to read my books. In short, the villa must stir deep and contrasting emotions in me - appeal to my expectation of peace and quiet, and yet, help me anticipate a sense of pleasure and enjoyment.
A luxury villa, in my humble opinion, must make me feel that I'm doing a lot, something, even when I am doing nothing!
Which brings me to Pure villa. It is visually pleasing, has a very nice layout, fantastic rooms, attentive staff, and two cars on standby each day. But it just doesn't appeal to my Sixth Sense. It doesn't have soul nor does it convey a sense of endless possibilities for me.
Don't get me wrong - I enjoyed the place much - it was fun, lots of room for the children to swim, run around, fly kites, etc. It has its massages, great music selection, excellent layout, quality of food and service (although the chef's range is limited and we got fried noodles and fried rice every morning for breakfast, besides the usual western selection of eggs, bacon, sausages, etc), attention to detail and anticipation of needs. But for Bali's luxury villas, these must be hygiene factors and not differentiators.
I have to confess that Pure didn't tug many of my heart strings, not as many as Uma di Beji, Teresa or Ombak Laut.
Therein lies the rub for me. I can't put a finger to it - but I won't be back at Pure in a hurry. It doesn't steal a bit of my heart away.
Go try it and apply the Sixth Sense test.
- Official Description (provided by the hotel):
- Pure Villa is a premium luxury six bedroom villa featuring a fabulous garden view and the breeze from the sea. It's a peaceful place while being only 15 minutes away from Seminyak and 5 minutes to Brawa beach. Pure Villa is a holiday option for families or a romantic sanctuary for couples. It is also an ideal venue for wedding and special events. A team of friendly staff will accommodate your needs during your stay. ... more less
- Also Known As:
- Pure Villa Bali/Canggu