The tour is "full day" but it includes a lot of commute to pick up and drop off participants of the tour.
You are also visiting "pearl centre" and "silk centre" - which to me was a waste of time, it's just to bring customers to otherwise empty shops.
We did not get onto the Shanghai museum as the queue was too long, so the guide was not prepared for that at all.
The guide herself was funny and well organized but not really engaged and you do not learn too much.
The lunch was pretty good and it's nice that it has been included.
All in all, if you only have 1 day, it's ok, you still get to see a few nice places in the city.More