We accidentally ended up in long beach when I made a wrong request at the pier, but it was a good mistake. The beach here is beautiful and the views are worth seeing.
We booked directly with the hotel at a cheaper rate than Agoda or booking agencies and had an air conditioned room with sea views.
The downside to this side of the island is they charge you for everything... Ice, wifi, toilet use... Infact if they could charge you to breathe they possibly would.
Not the friendliest service and there are limited choices for eating - but, in comparison to the beach in the main part of Phi Phi Island this stop over is essential if you plan to visit the island. A long tail boat is 100 baht during the day or 150 baht return so consider that extra fee if you are paying to stay on the noisy and quite dirty other side of the island.
I would recommend this hotel to anyone visiting Phi Phi that isn't looking to party until the small hours of the morning. More