We stayed here for 14 nights in November 2012, the resort itself is quite nice and the value for money is decent.

The good stuff:
The location is great, only a minute walk down to the beach and the view from the beach front restaurant is really great.
A couple of minutes walk the other direction and you are on the main street with a lot of shops and restaurants.
The beach is nice and child friendly.
The resort is big and it never felt over crowded.
There are a lot of families with younger children and a lot of Swedish families.
Small playground close to the restaurants and the main pool (beware of dog "piles" though, see below).
Hotel restaurant is quite alright.
Cleaning was ok.

There are a few setbacks though:
The main pool was a bit dirty, nothing major and it sill felt quite safe to use it although some families told us that their kids got an ear infection from the pool.
Breakfast buffet was not the best I've had and it was kind of limited but it was included in the price which was nice.
Water preassure in the shower was terrible.
The cleaning staff only provided one roll of toilet paper (we stayed two adults and one 3 year old in the bungalow) every day and we had to ask for new ones several times.
Toilet amenities such as soap and shampoo was not refilled every day so we ended up buying our own soap and shampoo.
There are many dogs around so you better watch your steps so you do not step into one of their "piles", there were quite a few of them around.

A few tips:
There is a laundry service (travel agency office) located to the left just when you hit the main street which is really good and cheap.
May's Restaurant (very close to the laundry service/travel office) had great food, friendly staff and great service. We ate there several times and we were never disappointed.
Picasso (down on the beach, 5 minutes walk to the left/south) was really good with friendly staff and grest service.
The second pool just outside the resortsl "entrance" was much cleaner and never crowded (except when the kids from the swedish school nearby came to visit) and we used that one quire a lot. Not many chair around though so if you would like to sit down and read by the pool be prepared to sit on the ground.
Speaking of sun beds, be prepared to get up early to get one as guests are "reserving" sun beds with their towels early in the morning. I saw several beds that were not actually used for hours but still had towels on them.

Good points -

The resort has the best location on the island. Perfect for families who want to lounge on the beach. There are plenty of restaurants on the beach and close by. The staff is very friendly and goes out of their way to serve you better. The in house massage centre is an absolute delight. Its better than all the others around. The rooms are clean and serviced daily to perfection. There are 2 swimming pools. One around the breakfast area which is shallow n used mostly by kids and the other one by the fitness centre for people who want to swim laps. We stayed at cottage no C-01 which was just next to the beach. The resort has a lot of families staying there and hence very kids friendly. There is free wifi everywhere on the resort. The reception books all kinds of tours and transfers at a decent competitive price. Lots of cheap options right outside the resort for laundary. There is a bank also at the entrance for money exchanging needs. Tuks Tuks are easily available for 40 bhats on the main road for saladan market

Things that could have been better

The breakfast buffet was limited and dint have many options
The shower and the bathroom sanitary wear need replacement
There was a power failure one night for about half hour when A/c was switched off but seems to be just a one off case
The fitness centre is on chargable basis

All in in a great place to stay for the tariff. Would highly recommend to everyone