Clean and cheap with an excellent location. The rooms are very small, but functional, and contain a third bed in bunk style. You can buy drinks from the mini store at the lobby floor, which is open at all times. The hotel is quite busy with a small queque at the front desk at most times. The staff was also nice. We will stay here again when we are back in Sao Paulo.
As a late decision I needed to stay one more day in São Paulo. As usual nowadays it's been hard to find available rooms in the last minute, but since this is a really big hotel, I could still find a cheap stay. It's a basic hotel, when your main objective is a place too sleep and have a shower next day. As bonus, you are steps away from Avenida Paulista and my preferred bakery, Bella Paulista: this is the best choice for late lunch or early breakfast (it's 24h/day)
The strongest point in this hotel is its location - really close to Paulista Avenue and to 2 subway stations. It's cheap, indeed; beds are comfortable and the showers are great. Nonetheless, some issues need to be considered: there is no wardrobe in the rooms, neither internet connection.
I debated giving 4 or 5 stars, and the value of this hotel in expensive Sao Paulo led me to a 5 star rating. Helpful staff, very good breakfast, quiet, clean room and excellent location-right next to the subway and a nice walk to a variety of restaurants and shopping. Sure, the rooms are small, and sometimes the check-in line is a bit crowded, but this is offset by a great convenience store and a staff that will cheerfully help you with anything. One must wonder what those who posted negative reviews expect for $80 US dollars per night? You CANNOT come close to this quality of hotel in cities like New York or London, and I will certainly select this location again on future visits. A business trip took me to Sao Paulo earlier this year, and the room was easily double the price, if not more- with no significant benefit other than being in a "nicer" neighborhood...yet this hotel was only 3 blocks from the Formule 1. A tree-lined street or a doorman in a tuxedo does not mean a better hotel. Great first experience with Formule 1.