This was my first visit. I had been to similar setups in the past, but Alamo sure has it all figured out! Benefits: you pick your own reserved seats, (even the back row was great!) Wait staff very nice and very efficient. Downside: We were easily seduced into buying too much food (not by wait staff, just by the fun concept). Can't complain about typical movie theatre price-gouging for popcorn since it is refillable, however, I did end up with a popcorn overdose! Can't wait to go back.