I loved this place but quickly came to realize, I am not hip enough for the place.
This would be the place I would have loved to have been 25 years ago. The rooms are minimalist, austere and bare. Functional, yes, but not overwhelmingly cozy. I dare say this is the Generation Y, or X, or whatever letter we are on today, version of a boutique hotel.
Let's start with the floors; concrete. Move to the walls; one picture. Head into the bathroom; via a rolling barn-door. The desk, suspended from the wall. The common area; patio with craft beer (for purchase) sucked down by young people with iPads chain smoking as they make plans for the evening.
The hotel (as I am sure other reviewers pointed out in more detail than I can) is a series of one and two story buildings surrounding a number of walkways made of sand. Plants and waterfalls pop up sporadically in random locations to give the impression of walking through a garden. There is a narrow pool tucked into a space off the patio. There is an office which oversees all things hip & cool, with hip & cool personnel who are very friendly and accommodating. Might be a cult, but I think they were just hip & cool.
The hotel is in the "up & coming" area of South Congress (SoCo for the hip & cool). Right next door sits its own coffee shop, Jo's. Across the street is Amy's Ice Cream for a late night treat. Up a couple doors is the famous Continental Club where many a musician got there start. Within walking distance are many new restaurants just getting their stars on Yelp. A hip& cool place to be.
I liked the location, I liked the amenities, I didn't balk at the price (roughly $200.00 mid week) and thought service was excellent. I just felt like I was a little over-aged for the place. But maybe that says more about me than about them!