If you are a smoker, you will not notice the VERY smoky flavored steak. I am NOT a smoker and could not eat my steak. The steak tasted like I licked a dirty ash tray. Would not recommend the steak. Did not try any other meat. Did get to watch someone trying to eat the 72 oz steak meal in 60 minutes to eat for free. This person failed to eat all the meal in 60 minutes so they had to pay $75.00 for their meal.