Absolutely worth what you pay. The free room upgrade may be influencing my decision a bit, but the 'standard' rooms looked just as comfortable, only smaller. Bonus points for lovely gesture from the staff for gf's birthday. Breakfast in the room if desired at no extra cost. Tea and ice-cream at any time to the room at no extra cost. Discounts for some nearby restaurants available from hotel. I mean, wow!
If I had to be critical, I would have a few qualms over the quality of some breakfast ingredients, but that may just be me being picky in terms of taste preferences. However, this did not affect the quality of my stay. Indeed, for the price paid, value for money was through the roof. Really, all very impressive. Would (will!) stay again, and recommend to all who want a pleasant, comfortable, well-looked after (only if desired, of course) stay.