As a regular traveller to Vietnam, I would have to say Hoi An is a very expensive place. Expect to pay 5-6 times higher prices for a hotel or food than most other places in Vietnam. The locals would have to be the most unfriendly and unhelpful in all of Vietnam. My wife and I were almost assaulted and knocked of our bike by a young man who grabbed a baton from a local security man and came up to us, speaking English. Later that day some French tourists were ripped off in front on me and my wife (my wife is from Vietnam, overheard the local tour guide), they were overcharged and the food vendor would split the money later with the local tour guide after the tourists left. You have to pay to see all attractions, the attractions are not very well presented. The town had badly themed music blaring from the PA speakers everywhere. It is not an authentic Vietnamese town. Most of the shops cater to "Western" tourists, Russian tourists or other Asian tourists, there were too many souvenir shops selling the same cheap rubbish, which spoilt the atmosphere of the place. The lantern shops and the harbour were the only nice things there.
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