I can tell this beach is very popular with travelers and local residents also. From 4am to evening, there are consecutive activities/groups of people happen here daily. I went here with my family around 11am after visiting the central market, and I have to say the pathway from center to the beach is quite beautiful and well-constructed. Even though the beach was exploited to be converted to place for travelers, it still remains its look and soul from nature. Recommend everyone give this place a shot while you are here.