This was an expensive activity, but kapadokya balloons has the best safety record so I was willing to pay. The pilot was very skilled, the flight was great, and the views breathtaking. They provide light breakfast, champagne toast after the ride, and free transport. The only part I didn't like is when we got off the balloon and they tried to sell us shirts and DVDs. The sales pitch was a little intense after such a beautiful ride. Overall I would recommend this company.