I had my first hot air balloon flight over Cappadocia with this company. They were professional and I believe the event was well organized and well run. Our pilot has been flying balloons for 30 years. The dawn view over Goreme valley and the fairy chimneys took my breath away. We soared high, we soared low, we saw our shadow on the mountains as the sun rose behind us. My only complaint is that 24 passengers for the basket is too many. You are squeezed in like sardines, not really enough room to even turn around. (This may be helpful to keep people balanced, but it is a very smooth ride, stability was not a problem.) Not everyone gets a spot at the edge of the basket which means if you are in the middle of this knot of people you have a hard time seeing much of anything and you can forget about taking any relevant photos. I was lucky enough to be at the edge of the basket and had an unobstructed view. I leaned sideways as far as I could so someone in the middle could take a photo. I would have been most unhappy if I had paid that amount of money to end up stuck in the middle and would be giving fewer stars on this post.