Overall Istanbul Balloons made for a good trip, but there is room for improvement. On the plus side, the staff was very friendly and they seemed to really know what they were doing, which I suppose is important when booking a trip in a balloon. Pick-up was prompt, but we then sat around for almost 30 minutes at their office/cafe area which was sort of annoying at 6:30am. My only real complain was that they packed us into the balloon like sardines; barely enough room to turn around. I don't have other experiences with ballooning in cappadocia though, so this could be standar. I suspect these companies are fairly similar, would probably try another one if I were back.