There are so many balloon companies in Goreme it will make your head swim. Butterfly Balloons came highly recommended in our travel guide and happened to be 1 block from our hotel. They go up a little later than some and claim to stay up longer than most. I can confirm that claim is true. We were the highest balloon in the air at one point and one of the last to land.
The day started with a lovely breakfast at their office. We were then transported to the launch site. Our pilot, Mustafa, had a great sense of humour - made for lots of laughs. He gave us lots of information about the area throughout the flight. We all had a GREAT time!