Maeya has been in Udon Thani for many years. Some say it has passed its prime. Difficult to believe that as when we were there the place was packed, mostly with locals.
The restaurant is a bit hard to find, at the end of a lane. It has limited parking. You go there because you want to dine at Maeya and not because you are passing through the area. Inside, I was astounded by how big the place was. It had a very peculiar but effective layout in that the restaurant has multiple levels that you ascend via narrow stairs. I think the owner must have removed all the concrete floors and made the space into what it is now. So for a top floor you had to climb two flights of stairs.
The main dishes were okay. My colleagues enjoyed them more than me. The standout was the desserts, which every table seemed to order.
The service was really pleasant and everyone came smiling and greeting even though the place was as busy as anyone can imagine.