We were in Khao Lak for volunteer work and chose Ayara for its beach location and because friends had recommended it to us from their visit. The staff was fantastic, Orawan the manager was visible and available to us and helped arrange for special meals and trips for us. As others have mentioned the pool side rooms can be a bit noisy, we stayed on the upper floors and then the beach villas......both were good but, the beach villa was tops. Walked out to beautiful sunsets at night.....sat on our patio and read. It was relaxing and special. We will return next year and stay here again, without doubt.