We saw this hotel recommended in Lonely Planet from a few years ago, and headed there after arriving in Coimbatore at 1am. Although several rooms were available, the front desk clerk could not budge on the price (Rs 1200; way higher than what was listed in LP - I know the listing was a few years old, but most other places we visited hadn't increased their prices quite so dramatically).
The room seemed at first glance to be clean enough (although quite shabby and dingy, even for the price), but through the course of the night and early morning (we had to leave by 7am) we spotted no fewer than 4 cockroaches in various locations. I mentioned to the front desk clerk that I was disappointed but was simply told, "what can be done, madam?". I wasn't too sad to leave the New Vijaya.